Is Free Coffee worth it?

Is Free Coffee worth it? via

At least twice a week I  commute to Bath. And, like many other commuters in the city, I stop at Waitrose to get my free coffee.

If you haven’t come across the Waitrose loyalty card before, you can use it to pick up free takeaway coffee/tea or get a big reduction on hot drinks in the cafe. When the supermarket first started the scheme a couple of years ago all hot drinks were free –  a rather over-generous, and unsustainable,  gesture on the part of the marketing team. As a result people only used the cafe for their free drinks, causing huge queues. Now the loyalty card has been refined and a special takeaway self-service station set up. You  have to get your card scanned in order to get a takeaway cup (which is pointless for someone like me who brings a reusable cup).

Free Coffee at Waitrose - is it worth it? via

For the past few weeks I have been happily joining the queues to get my free latte and feeling rather smug when I produce my re-usable cup (while trying to inform people of the evils of disposable coffee cup lids in the process!). But a couple of things have got me thinking about this:

  1. On my walk into work I pass a small coffee shop. Despite being on a busy main road it’s not in the best position for passing trade and a friend and I have commented on this. Last week the manager handed out a free pre-stamped loyalty card to us. The idea was that if we came in and got a couple of coffees we’d earn enough stamps to get the next one free. I admired his attempt at reaching out to potential customers, but still happily passed by en route to Waitrose.

Bath coffee shop loyalty card

2. On my way back from a meeting at the Fashion Museum I passed by another cafe, The Boston Tea Party, which is part of a small chain. I was pleased to see they offered a discount to people bringing in their own reusable coffee cups. But I’d already got my free latte and didn’t want another shot of coffee that day. So I just passed on.

BUT if I didn’t get my free coffee from Waitrose I COULD have popped into the new coffee shop, or got my latte fix for a reduced price from Boston Tea Party. And slowly I began to wonder how many local coffee shops were struggling with customers because they were getting their daily cuppa free of charge from somewhere else?

A quick search indicates there are 82 coffee shops in Bath which is a huge number I know. Some of them have been established for years,making use of local and tourist trade. Others are more recent and, I believe, may not last as long as location and cost are pretty crucial. As overseas tourists don’t tend to have Waitrose cards it’s probably the local and national trade that is affected more by the free coffee from the supermarket (which also has a great central location). Anecdotally I have family members who will only use Waitrose to get their free cuppa when they are visiting another town – no matter how many great independent coffee shops there may be.

While I don’t have any hard evidence for the decline in  sales of coffee in other shops, particularly at commuter time, I’m going to make a change. I’m going to skip the Waitrose latte in the mornings and seek out some of the independents. I also want to locate those shops that give discounts to customers with their own cups. So watch this space…..



Eating out waste free

Eating out waste free

I am really trying to cut down on the waste that I produce. Since taking part in Plastic Free July last year I have been a lot more aware of the prevalence of single use plastics in everyday life. On a personal note I have tried to cut down on my own use of plastic straws, plastic single use cutlery and disposable water bottles.

BUT there are also many times when I’ve been caught out when eating out and kicked myself for not being more prepared. For example I often use our local Waitrose cafe in Bath because they have very little disposable products. The cups are china, they have metal cutlery and even the sugar comes in lumps, rather than packets. Imagine my disappointment, then, when I had a coffee in another branch and everything was disposable. Even the cutlery was plastic and came wrapped in plastic as well!

After this incident I vowed to be better prepared. Eating out and travelling waste free requires a lot of pre-planning which I am starting to get to grips with:

1. I have bought some metal teaspoons from a charity shop so I now put one of those in my bag, wrapped up in a cloth napkin. No more wooden stirrers or plastic spoons for my coffee.

Plastic free coffee spoon


2. Last summer I invested in this brilliant water bottle from Lakeland. I have tried many reusable water bottles for myself and the kids but this is by far the best (I promise I’m not sponsored by Lakeland!). It’s completely leakproof, keeps cold drinks cold and hot drinks stay hot.

Drinking out waste free

3. Having recently had a couple of dining experiences where the cutlery was single use plastic (and wrapped in plastic) I invested in some sporks. While they are plastic (although I had intended to buy some bamboo ones) they can be used again and again. This summer we will be travelling in mainland Europe and I wanted something I could take that would reduce our reliance on throwaway cutlery.

Eating out waste free

I recently went away for the weekend and took my trusty water bottle with me. I was delighted that the hotel room had a glass bottle of water to fill up from. I was also self-disciplined and didn’t open the small shampoo bottles in the bathroom. However I failed when ordering a cocktail which arrived with a stupid plastic stirrer and two straws! I guess I need to be more assertive as well as being better prepared.